Fractured Paradigm

Educational Website + Directory

Fractured Paradigm began as a website with two goals: to educate people about unhealthy practices in the food industry, and to inform them of alternative options. The logo’s border and text are reminiscent of a meat stamp, while the distressed effect evokes the degradation of the food industry. In contrast, the seedling offers hope of a new life for the way we eat.

Posters

These posters are designed to grab attention with bold imagery and simple but compelling facts. They then invite the viewer to visit a directory of small businesses for alternatives to mass-produced nutrition.

Infographic

This infographic is designed for sharing on social media and provides an illustrated list of a few common superfoods, along with some information about their benefits.